One of the coolest things about this new short-form video tool is that your Reels can be posted to your normal Instagram feed, to your Stories, AND archived on a profile tab, similar to how your IGTV videos are grouped together. ![]() Watch this quick tutorial on how to create an Instagram Reel using your music. A ll your Reels content will link back to your music catalog or Instagram profile! Perhaps more important though is that “user-generated content,” a fancy term for videos other people create using your music, can reach new fans via the same algorithmic processes. Reels can be up to 30 seconds long you have a timer that can be up to 10 seconds longs to get your shots right and you can trim and delete any clip while creating your Reels.Īnd for the first time on Instagram, your content can be “unconnected” - meaning that no matter how big or small your audience is, the stuff you create CAN reach beyond your existing followers to hundreds of millions of Instagram users, based solely on engagement. The content you’ll see on Instagram Reels is a lot like stuff on TikTok (think dance contests, lip-syncing, pranks, tutorials, and unique mini music videos), and t he video creation tools are similar to TikTok too. Why reinvent the wheel when you can add one to the already powerful and speedy Instagram wagon? In many ways, Instagram Reels functions just like the wildly popular TikTok … and that’s a good thing for artists. Why is Instagram Reels important for musicians?
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